Internet Bingo Expanding in Sweden

Posted on May 6th, 2009

Sweden, known for its fighter planes, safe cars, and thriving timber industry could be the next internet bingo capitol of northern Europe. Sweden is also known for exceptional education standards and 76% of the adult population is computer literate, one of the highest computer literacy rates in the world. The Swedish government is seen as sympathetic to internet bingo and poker and the Swedish internet gaming market is expected to be lucrative.
Already several brands have entered the Swedish internet bingo market including several well known UK internet bingo brands. A weekly bingo television show in Sweden quickly became one of the most watched programs in the country. Industry experts see internet bingo as having a promising future in the Scandinavian country.

There are already several Swedish language based internet bingo sites competing for business. Since the UK market is so saturated many UK based bingo operators are looking to Europe and Scandinavia for new opportunities. Like the UK internet bingo providers are engaged in fierce competition for new players. The keen competition benefits Swedish internet bingo players in the form of bigger sign up and deposit bonuses, large jackpots, and prizes which can range from luxury vacations to branded merchandise.

Sweden has not been immune from the global recession and despite the country’s reputation as a model of socialist prosperity many Swedes find themselves impacted by the economic slowdown and are seeking inexpensive home based entertainment. The internet bingo market in Sweden looks very promising for both internet bingo providers and players.

Internet bingo companies are expanding across Europe. In Spain bingo is extremely popular and several industry giants are competing for Spanish players. The first online bingo sites to enter the Spanish market did not address cultural and language barriers and some Spanish players said they were less than amused by poor translations used by several sites. In Sweden English is widely spoken and understood but Swedish bingo players prefer to play on bingo sites in their own language.

Most bingo providers serving the UK and the expanding European market use the same marketing strategies in other European markets. Successful strategies have included bigger bingo bonuses for players, more original games and larger jackpots and unique prizes. Most bingo sites now offer players a bingo sign up bonus and a bingo deposit bonus. Players find these player perks very attractive along with the inexpensive fun and entertainment that internet bingo provides.