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80% Increase in UK Internet Bingo Players

Posted on January 4th, 2009

The UK internet bingo industry remains one of the few growth industries left in the UK. According to search engine Google internet bingo has become as popular as online poker and the last six months have seen astounding growth. The bingo industry employs about 22,000 workers in the UK. One website reports that the number of internet bingo players has increased 80% in the last six months.

Several factors have contributed to this rise in popularity. Bingo is widely advertised on television in the UK. Internet marketers are setting up internet bingo portals in record numbers giving internet bingo wide exposure on the internet. The recently passed smoking ban has sent thousands of bingo players online where they can play their favorite game while enjoying a smoke. It is estimated that over 60% of bingo players smoke.

The proliferation of new internet bingo websites has fostered competition and has been beneficial for internet bingo players. Sign up bingo bonuses have reached record levels and most internet bingo sites feature monthly and holiday promotions with jackpots that land based counterparts cannot match.

UK bingo is dominated by 90 ball bingo which is played on a card with 9 rows and three columns. In 90 ball bingo there is no free square as in 75 ball bingo. 90 ball bingo is gaining in popularity in Europe and Australia and is the most popular form of bingo globally. The United Kingdom’s Gambling Commission estimates that there are approximately 500 000 British bingo players, which make use and play on online bingo websites.

The popularity of internet bingo in the UK is no mystery. Since the national smoking ban was imposed several land based bingo clubs found themselves in serious financial redouble. Internet bingo websites were perfectly poised to accept the massive influx of new players and as has been mentioned the competition for these new players is intense. Internet bingo sites are offering players larger bingo bonuses and more games with huge jackpots. Most bingo sites give players a bingo sign up bonus or a bingo deposit bonus. Most bingo websites have added new bingo games and have also added various side games such as slots and video poker and blackjack.

The most popular UK internet bingo websites displayed some similarities, a trusted brand, constant marketing messages and long-term promotions, are all characteristic of the top internet bingo sites. The influx of new players is good news indeed for UK internet bingo providers and their employees.

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